General Management

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This block develops knowledge in the key topics of general management. The following modules lay the foundation of this MBA program. Pre-readings, lectures, and discussion are always part of the teaching methodology. Individual modules make use of other media, activities, and instructional designs.

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Introduction (3 days)

Introduction to managing flows of material, information, and money, both within an enterprise, and through a multi-node supply chain to create value.

Teaching method: simulation game with a debrief of systems dynamics, team-building exercise, lecture and discussion.

Strategic Decision Making (2 days)

Integrating latest scientific findings on the abilities that underlie creativity and innovation in their strategic decision making, identifying the variety of ways in which decisions are and can be made, explore ways of approaching a range of typical problems in strategic decisions.

Teaching method: lecture and discussion, case study.

Legal & Tax (4 days)

Understanding the interaction between business models, practice, and tax consequences. The module looks at corporate governance, legal risk management, IP strategies, merger & acquisition contracts, comparative litigation, VAT, and transfer pricing.

Teaching method: lecture and discussion, case study.

Leadership (3 days)

The outtakes of the Leadership module are spread over months, through a personal leadership journey. Its aim is to offer a deeper understanding on managerial challenges such as: leading change, understanding personal difference and leveraging diversity, creating your personal leadership vision, and perfecting the coaching conversation. Participants characterize their own leadership style, understand their own strengths and development needs, and develop a personal development plan.

Teaching method: lecture and discussion, case studies, self-examination, group work, and webinar meetings.

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Marketing (4 days)

Marketing is taught as a business philosophy, and a customer-oriented way of managing operations. This module looks at consumer behavior, how to target and position, how to create successful plans and market segmentation. Examples of how marketing affects supply chain management are presented.

Teaching method: lecture and discussion, case studies.

Organization (3 days)

Concepts of organizational design theory and the process-driven organization in practice. How business processes impact performance. The arguments pro and contra business process reengineering, as well as the methodology and instruments for its implementation. Strategic Management control, including the Balanced Scorecard.

Teaching method: lecture and discussion, case studies, group work.

Accounting, Finance & Controlling (4 days)

An overview of controlling, and its interfaces to accounting and finance, the structure of financial statements (especially the balance sheet and income statement). How to apply financial ratios to support decision-making and solve corporate problems. Become familiar with capital budgeting criteria (NPV), learn what financial instruments are traded on capital markets, CAPM model, learn the concepts necessary to perform a business valuation.

Teaching method: lecture and discussion, group work.

Innovation Management (3 days)

Understand technology as a basic entrepreneurial resource unit subject to active management. Review of tools available to manage technology and innovation. Contrasting the use of innovation to cost-cutting as a way out of recession.

Teaching method: lecture and discussion, invited speakers, group work.

Information Management (3 days)

Understand how strategy, technology, innovation, marketing, business models, process models and information systems relate to each other.
Comprehend the process model for business transformation and understand the main concepts of mechanics and psychology of transformation. Build up robust mental models on the managerial impact of emerging information technologies such as the Internet of Things, Persuasive Computing, Web 2.0 & Smartphones.

Teaching method: lecture and discussion, group case work.

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Sat Apr 29 01:56:44 CEST 2017
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